Information gathering is key element to any project. Scheduling, specifications, preferences, target audience, and objectives are all discovered in this phase. Although this process is somewhat time-consuming, it is also crucially important. It will help sharpen our focus and objectives, and ensure strategically-targeted creative excellence.
Design concepts, refinements, and rollout of the project’s individual pieces all happen in this phase. We include all decision makers in these meetings to help focus the reviews and aid in more speedy decisions on final designs. At the end of this phase, with the client’s approval, we will have chosen one design concept to develop. This may take a few rounds to finalize, but once signed and approved, we will begin to work on final art for either printing and/or programming.
During the production phase of our time together, we will gather printing quotes, finalize approvals, program interactive designs, attend press checks, and generally get the leg work done to finish up your project. After projects are completed, you will receive: CDs of logos and use standards, printed materials, a working website, boxes of ready-for-the-shelf products and any other finished pieces. This is when you get to see the final fruits of our collaborative efforts.