Label Design
Web Detail
Identity System
I’M Wines
California
THE OBJECTIVE:
I’M Wines is a boutique winery owned by the Michael Mondavi family and tailored to the tastes of Isabel Mondavi (the Muse). They originally came to us for website creation. We needed to project the easy, ‘drink now’ style of the wines as well as be professional and allow for growth within the brand.
THE SOLUTION:
We decided to focus on the Michael Mondavi family itself, since their wines are so reflective of their personal tastes. The family photo shoot during a meal at home was the perfect setting to showcase the brand feel of I’M Wines - casual and fun, yet elegant. We also re-organized the tasting notes for the wines for easy reading and printing for retailers. After we finished the website, I’M Wines asked us to extend our relationship and design their stationery and their new Pinot Noir label. We have also begun development of their new winery brand Folio Winemakers’ Studio.
“I value how Noise 13 cares to put our story and passion into the look of the designs, keeping them fresh yet classical. We wanted to portray a younger winery with many vintners making many wines…and Noise 13 nailed that concept…”
Dina Mondavi,
Folio Winemakers’ Studio & I’M Wines